Brand & Integrated Marketing
Brian Levine is a New York-based brand, partnerships, and integrated marketing strategist who builds community-driven marketing that lives at the intersection of sport, culture, and lifestyle. With over a decade of experience across premium activewear and performance brands, he brings a unique blend of creative vision and operational rigor to every project he leads. His approach sits where storytelling meets strategy, crafting integrated campaigns, collaborations, and experiential moments that turn brands into movements. Brian’s work connects audiences through authenticity and purpose.
Outside of work, Brian channels that same energy into his passions and his relationships. He’s a 5x Ironman finisher, certified triathlon coach, and community builder who believes that consistency, curiosity, and connection are the keys to meaningful progress. In his spare time, you can find him riding his bike, hiking with his wife and dog, reading, and exploring new coffee shops in the five boroughs and Hudson River valley.
01
That Fit Friend
At That Fit Friend, I handle everything from concept to execution—building CRM and retention flows in Klaviyo, designing emails and even the physical shoe box, and creating content that lives across YouTube, social, and the blog. My work has helped drive a 150% lift in email revenue and engagement, while expanding the brand’s reach to 20K+ content impressions.
02
Faherty Brand
At Faherty, I led men’s product and partnership marketing, developing go-to-market calendars, briefing creative, and launching 360° campaigns across digital, retail, and experiential channels. I managed athlete partnerships with Jalen Brunson and national licensing deals with the NBA and NHL, delivering $200K+ in revenue and 100% sell-through on multiple limited-edition collections.
I also directed collaborations with Saucony, Huckberry, and SurfRider, and spearheaded community activations with Montauk Brewing, Jack’s Stir Brew, Brooklyn Bowl, and The Rincon Classic, driving +110% regional revenue and +55% store traffic.
03
Rhone
At Rhone, I led men’s product marketing and seasonal go-to-market planning, partnering with merchandising, product, and creative to align messaging across every channel. I ran consumer research and focus groups with over 100 participants to inform future collections, and built the brand’s influencer, ambassador, and affiliate programs, generating $700K+ in annual revenue and growing Rhone’s community presence across social and retail.
04
Ten Thousand
At Ten Thousand, I helped define the brand’s cultural presence through athlete partnerships, immersive events, and high-impact collaborations. I produced 15+ activations across the U.S., hosted 1,000+ athletes and creators, and partnered with brands like Whoop and BPN to curate small capsules resulting in 100% sell-through. I built Ten Thousand's influencer marketing program to connect the brand with 200+ athletes, trainers, and creators, turning community storytelling into a $350K+ annual revenue channel and one of Ten Thousand’s strongest community and marketing engines.
